The client
Fast On Web is an in-house product: professional websites for freelancers and small businesses in Belgium, online in three working days. Copy, domain name, hosting and monthly changes are included in a subscription.
The project
The site sells a simple offer and has to be understood quickly: bold colours, large type and screenshots of real sites from the first screen. Visitors move from the promise to a comparison with a traditional agency, the plans, the four step method and the portfolio, which scrolls on hover. Getting started takes four short steps that begin with the visitor's trade, and pages by sector and by city support search. Around the site, a campaign landing page and ad forms feed their leads into the same pipeline, and a client area is used to request changes and follow progress.
