The client
Ovi is a direct to consumer lingerie brand built around a single product: a wire free support bra with a crossed back. The shop delivers to France and Belgium.
The project
The work started with three visual directions as static mock-ups, each with its own palette and typefaces, to settle the style and the messaging angle before development. The shop then runs on a custom Shopify theme designed mobile first: a home page built from dedicated sections (benefits, colours, reviews, exchange guarantee, FAQ) and a product page with size, colour and bundle selection, a size guide and a buy bar that stays on screen on mobile. A set of scripts manages the catalogue through the shop's admin: creating the product and bundles, linking images to each variant, discounts and delivery pages.
