The client
Pure & Lab is a Belgian dermocosmetic skincare brand, founded by two partners and made in Belgium. Its products are found through partner beauticians and clinics, and the brand offers treatment protocols to skin professionals.
The project
A ten page site in French, Dutch and English, organised the way the brand tells its story: history, commitments, range, science, stockists, professionals, testimonials and contact. The visual direction is soft and mineral: sand tones, serif headings, products staged on stone, plenty of white space. Visitors move from the range to the stockist list to find a partner, while professionals have their own page and contact. The online shop stays on an external site, linked from the menu.
