The client
Sever Derya is a nail care specialist based in Brussels, working since 2008 according to her site. She offers hand, foot and men's treatments, and also trains other professionals.
The project
The site separates two audiences: clients who want a treatment and professionals who want training. Treatments are described with their prices and lead to online booking, while each training course has its own page with programme, intended audience and booking. Strict black and white, condensed capital headings and close-ups of hands and feet set the tone. Contact goes through WhatsApp, a form to book a discovery call, and Instagram.
