The client
Shéra Janati is a photographer based in Belgium. She works for brands, from corporate portraits to automotive, hospitality, wellness and product, and for private clients: couples, families and newborns.
The project
The project covers the visual identity and the website. The identity sets an all black background, a warm sand for text, a rare touch of burgundy and three typefaces (a high contrast serif for the name and headings, a sans serif for text, a script for the signature), in a twelve column magazine layout. The site, in English and French, opens on the name set very large around a portrait, then presents the services and a project index that can be filtered by category and viewed as a list or a grid, with private sessions on a page of their own. Photos are prepared in advance in several sizes and lightweight formats, with a blurred preview while they load.
